Steve Warshak made millions on “natural male enhancement.” Now he’s doing hard time.

Originally appeared in GQ October, 2009

BY: Amy Wallace

The ads just ooze intentional cheesiness, none more so than “Enzyte Christmas.”

In the (unlikely) event you’ve never seen it, picture an office holiday party: reindeer sweaters, cubicles festooned with garlands, and antler-headed colleagues engaged in photocopier high jinks. Into this jolly tableau strides Smilin’ Bob—just your average middle manager with a bigger-than-average grin—in a Santa suit. “Not long ago, Santa decided he needed a little more room in his sled,” goes the smarmy voice-over, as a whistling theme song plays in the background. “So he made a call to Enzyte about natural male enhancement. And after a few short weeks, what did he get?” The camera cuts to a group of women who titter and leer in Bob’s general direction. “Why, not only a sleigh full of confidence and a sack full of pride, but it looks like Bob got the one thing that every lady likes: the joy of a gift that keeps on”—big pause—“giving.” Click to continue »