By AMY WALLACE
Originally appeared in the New York Times, August 8, 2010
ONE Sunday a month, this column seeks out creative thinkers and tells their stories. You might think that finding these folks would be easy, and we acknowledge that the Prototype in-box is often flooded by readers’ suggestions. But finding entrepreneurs whose sagas say something insightful about business culture — other than just “Buy my product!” — isn’t always a cinch.
That’s why Jules Pieri and Joanne Domeniconi inspire awe. What Prototype does 12 times a year, these women do five times a week at their e-commerce start-up, Daily Grommet. Their goal is to promote innovation by endorsing what they call “nice companies,” ones with well-made products and impeccable service. If those products preserve a craft or protect the environment, they say, all the better.
Here’s what distinguishes Daily Grommet from other Web marketplaces like eBay or Etsy: To be featured on Daily Grommet, you have to be chosen. In the tradition of the seal-of-approval judges at Good Housekeeping, the 15-person Daily Grommet team does its own research and features only products and companies it has battle-tested. Click to continue »