Prototype column: Matching Innovators with Shoppers

Written by amywallace on August 7th, 2010

By AMY WALLACE

Originally appeared in the New York Times, August 8, 2010

ONE Sunday a month, this column seeks out creative thinkers and tells their stories. You might think that finding these folks would be easy, and we acknowledge that the Prototype in-box is often flooded by readers’ suggestions. But finding entrepreneurs whose sagas say something insightful about business culture — other than just “Buy my product!” — isn’t always a cinch.

That’s why Jules Pieri and Joanne Domeniconi inspire awe. What Prototype does 12 times a year, these women do five times a week at their e-commerce start-up, Daily Grommet. Their goal is to promote innovation by endorsing what they call “nice companies,” ones with well-made products and impeccable service. If those products preserve a craft or protect the environment, they say, all the better.

Here’s what distinguishes Daily Grommet from other Web marketplaces like eBay or Etsy: To be featured on Daily Grommet, you have to be chosen. In the tradition of the seal-of-approval judges at Good Housekeeping, the 15-person Daily Grommet team does its own research and features only products and companies it has battle-tested. Click to continue »

 

Sharon Stone: Why I’m Shameless

Written by amywallace on August 7th, 2010

That ballsy, larger-than-life star the public sees? It’s a persona she created, Stone reveals. The actress bares all about her body, her divorce and why she just says no to feelıng guilty.

By Amy Wallace

Originally published in More June 2010

SHARON STONE is shameless. The actress considers it a skill to have no shame. She thinks everyone should try it, though she cautions that if you’re female, shamelessness can cost you. Her refusal to feel guilty, she says, has gotten her labeled difficult, or worse.

“I’m like a Prohibition-era flapper. I’m like a juke-joint hussy,” Stone says over lunch at an Italian restaurant near Beverly Hills. But better to be called names than to be pressured into not being herself. Feeling ashamed, she says, “is not an organic state of being, so shamelessness is closer to godliness. You have to put shame down.”

Minutes later, as if to prove her point, she responds to a question about the watch on her wrist by yanking it off and flinging it onto the cement patio. “That’s the Dior Christal,” she says of the pricey timepiece, made with sapphire crystals, that she’s just tried to kill (Stone says she often does this stunt, which “shocks people but is the reason I am so proudly Dior’s spokeswoman”). She crouches to retrieve her bauble, emerging with a big smile on her makeup-free face. “How about that? It keeps on ticking.” Click to continue »

 

Wise Guy: Seth MacFarlane in Details

Written by amywallace on August 5th, 2010

Seth MacFarlane Sounds Off

The outspoken Family Guy creator has amassed a legion of loyal fans and almost as many mortal enemies—and he has a hundred million reasons to keep the fart jokes coming.

By Amy Wallace

August 2010 Details magazine

Details: Thanks to a $100 million deal with FOX, you’re the highest-paid writer-producer on TV. How has life changed? Seth MacFarlane: I have the same job. I go to the same place every day and work with the same people. I bought a new house. I have a car that I like—an Aston Martin—for Sunday drives in the country. I bought a piece of a plane so I could avoid the airports. But look, I’ll still go through the Burger King drive-thru.

Details: Whopper? Seth MacFarlane: Well, Whopper Jr. these days, now that I’m in my thirties.

Details: Are women just crawling out of the woodwork? Seth MacFarlane: Believe it or not, I have about the same success rate as anyone else. Sometimes you hit, sometimes you miss. When you’re dealing with women of substance and quality, success in Hollywood can be something you’re actually fighting a perception of. Without naming names, there are certainly a lot of people who do what I do who have taken enough hedonistic advantage of their position as to put a negative stigma on the job. If you’re a producer, you’re somebody to check into.

Details: A player. Seth MacFarlane: Exactly. I tried that for a little while. It’s somewhat dissatisfying. With the sort of woman who’s worth spending a significant amount of your time with, you do oftentimes have to press a little bit to insist that they get to know you.

Details: To prove you’re not a cad? Seth MacFarlane: A douche. I don’t own one wool knit cap, though, so I think I’ve got that going for me. Click to continue »

 

This may be the best feedback I’ve ever received

Written by amywallace on July 24th, 2010

“The maximum intrigue to be found on the August newstand is in GQ’s x-ray of Garry Shandling. Reads like Philip Roth directed by David Chase.” — from @shinangovani

When I looked him up on Twitter, this is what it told me:

  • Shinan is the social columnist for Canada’s National Post, and author of the novel Boldface Names. He is based in Toronto.

I’ve always loved Canada…

 

Please look out for the August issue of GQ

Written by amywallace on July 13th, 2010

I have a lengthy profile of Garry Shandling, the actor and comedian, in GQ this month. It’s not online yet, and won’t be for a while. But please go take a look. He’s a fascinating guy. Oh, and as well as being hilarious, he’s wise. I’m not kidding. If the challenges of work-a-day existence haven’t yet taught  you to live in the moment, well, Shandling just might.

 

Prototype column: Whose Idea Was It, Anyway?

Written by amywallace on July 10th, 2010
Originally appeared in the New York Times, July 9, 2010

Whose Idea Was the Dry-Cleaning Bag Anyway?

By AMY WALLACE

LAST month’s Prototype column — about a company that makes reusable dry-cleaning bags — began: “Man or woman, every one of us has experienced the frustration that drove Rick Siegel to become an inventor.”

The day it appeared, with a picture of Mr. Siegel, his wife, Jennie Nigrosh, and their product, the Green Garmento, I heard from another Los Angeles inventor, Jane Wyler. She was plenty frustrated with Mr. Siegel.

It turns out that Ms. Wyler, whose company is called Reuseniks, met Mr. Siegel in 2008 when he and his wife approached her at a trade show. The couple told Ms. Wyler that they were blown away by her reusable dry-cleaning bag, the Clothesnik. After buying two, they asked to meet to discuss investing in her company.

Ultimately, Ms. Wyler opted not to team up with them, but not before Mr. Siegel sent an e-mail message to her and her business partner, Rich Leivenberg, in April 2008, titled “WE LIKE REUSENIKS.” “The reason we want to be so involved in your company,” the message said, was because of how easily the Clothesnik “could be replicated by potential competitors.”

If a more muscular competitor were to emerge, Mr. Siegel continued, it could “undermine your uniqueness and reap the available rewards.” Ask Ms. Wyler today, and she says that Mr. Siegel was absolutely right — and that he has been undermining and reaping ever since. “Can you believe this guy?” she asks. “He stole our idea.”

Au contraire, Mr. Siegel says. Click to continue »

 

Los Angeles magazine answers the burning question: ‘What is Burn Notice?’

Written by amywallace on July 7th, 2010

While shopping at the Farmers Market, Jeffrey Donovan, the star of USA Network’s hit Burn Notice, opens up about his early struggles as an actor, doing his own stunts, and the right way to make vegetable soup

By Amy Wallace

Los Angeles magazine, July 2010

On this sunny morning at the Farmers Market, Jeffrey Donovan isn’t booby-trapping a doorway or defusing a bomb. He isn’t shaping cake frosting into blocks of counterfeit C4 authentic looking enough to fool an arms dealer or making an audio bug from a pair of cheap, rewired cell phones. No, the 42-year-old star of the number one show on cable—the wry spy drama Burn Notice—is simply reciting his recipe for vegetable soup. But since he’s already confided that he believes the best part of Burn Notice is that “nine times out of ten what we’re telling you is counterintuitive,” it’s easy to see his veggie brew as a metaphor.

“Take a lot of parsnips and carrots, summer squash—a medley. Then chop everything up, sauté it with a little bit of butter and olive oil, and boil it,” he says as he surveys rows of organic produce. “What most people do is make that their soup. No.”

This last directive he utters with a finality that fans of his USA Network series, whose fourth season premiered in early June, will recognize. Jaunty in a white formfitting T-shirt, gray suit pants, Puma sneakers, and a gray baseball cap, Donovan looks taut, like you could bounce a quarter off almost any part of his body. Not that you’d dare. His navy blue eyes squint slightly now as if to say: Pay attention. There might be a quiz later.

Click to continue »

 

The Ice King: Jeffrey Katzenberg’s Special Frozen Needs

Written by amywallace on June 19th, 2010

A former Hollywood production assistant  dishes on how the DreamWorks executive takes his meetings on the rocks

Originally appeared in Los Angeles June 2010

As told to Amy Wallace

At DreamWorks Animation, they have free lunch. So as a PA there, you don’t have to pick up food. But you do have to get Jeffrey Katzenberg’s ice. At the campus in Glendale, there is an office. It is unmarked. And I think it’s guarded by some type of demon. In that office is a refrigerator. The refrigerator makes a specific kind of ice that Jeffrey likes, a cylindrical ice, with a hole in it. This refrigerator, which has its own office, makes ice. For Jeffrey. Only for Jeffrey. Jeffrey’s life is meetings. And the meetings are in different rooms. But this refrigerator office is not near any of them. It is the PA’s job to figure out exactly where Jeffrey is going to sit at each meeting and then to place, to his right, a certain type of glass filled to a very specific level with the special office ice. Next to the glass goes a little bottle of Diet Coke. Here’s the problem: Meetings are often pushed. Jeffrey’s earlier meeting is running long. So all of a sudden the perfect glass of ice has water in it. Now it’s a judgment call: Can I get this glass filled with fresh ice and be back here before the meeting starts? And you’re running down hallways, through buildings, with a glass of ice in your hand, and people see you and laugh and say, “You better hurry up! Jeffrey’s coming!”

 

“I Said Dressing on the Side!” – Confessions of a Hollywood Grunt

Written by amywallace on June 19th, 2010

Lunch is anything but a break for Hollywood’s production assistants. A former PA tells what it’s like to battle traffic, tickets, and spills

As told to Amy Wallace

Originally appeared in Los Angeles Magazine June 2010

When you move to L.A. to work in Hollywood, there’s no clear path. But if you don’t get broken down and don’t give up, you’ll get there. That’s what being a production assistant is all about.

I’ve worked as a PA at DreamWorks and at Sony. Being a PA is very much like a hazing ritual. The goal is to get a reputation as someone who’s really hard-core and unflappable. But, oh, man, do you have every opportunity to be flapped. Especially when it comes to delivering lunch. Click to continue »

 

Prototype: Take Them to the Cleaners, Again and Again

Written by amywallace on June 12th, 2010

Originally appeared in the New York Times 6/13/10

By Amy Wallace

MAN or woman, every one of us has experienced the frustration that drove Rick Siegel to become an inventor. He would be in his clothes closet, running late, wrestling with the plastic bags that encased — and the twist ties that entangled — his dry cleaning. Surely, he thought, those twist ties would drive him mad.

“He’d freak out,” said his wife, Jennie Nigrosh, recalling the typical harried morning. “Scream is a good word.”

Familiar, too, is the guilt that Ms. Nigrosh felt when she tried to intervene. Her husband is 6-foot-4, meaning that if the artist Christo did an installation using the plastic film around just six of Mr. Siegel’s suits, he could easily wrap your garage. Ms. Nigrosh’s father ran a cardboard recycling factory when she was growing up, so a trip to the closet made her stomach clench: Where did all this plastic go?

Suddenly Mr. Siegel, who was once a Hollywood talent manager, and his wife, a marketing copywriter in the music industry, had an idea: a reusable bag to transport your clothes to and from the dry cleaner. After an initial investment of about $200,000, the Green Garmento was born. Click to continue »

 
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