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Prototype: Crème De la Cell: Six-Figure Phones

Saturday, April 17th, 2010

Originally appeared in the New York Times

April 18, 2010
By AMY WALLACE

IN 2006, Frank Nuovo was 45 — “boom!” he says, “five more years to 50!” — and at the top of his game. Except for one thing: “I’d kind of lost my soul.”

As chief of design at Nokia, the world’s leading mobile phone supplier, Mr. Nuovo presided over a huge team that brought 250 products and accessories to market each year. Among many other things, he was credited with inventing removable face plates, those colorful accessories that turn a phone into a personal fashion statement.

A sought-after public speaker, Mr. Nuovo logged about 200,000 miles a year on planes and was often inter viewed by journalists, one of whom, in a profile in The New Yorker, called him “the Henry Ford — or at least the Calvin Klein — of cellular communication.”

But something wasn’t right. Everybody’s heard of the Peter Principle, the idea that organizations tend to promote people to one level beyond their competency. But what do you call an almost-opposite phenomenon, when a person is promoted to the highest heights and excels at that altitude, but is left feeling empty? Whatever you call it, that’s what Mr. Nuovo was experiencing. Click to continue »

Prototype: Building a Better Mailbox

Saturday, February 20th, 2010
Originally published in the New York Times, 2/21/10
By AMY WALLACE

WHEN Vanessa Troyer and Chris Farentinos first hit on the idea that would change their lives, they were thinking big — a little too big, actually.

“It was a mail receptacle/guest house,” Mr. Farentinos jokes, describing an oversize, locking mailbox nicknamed the Elephant Trunk.

His wife agrees. “It was big enough to fit a small family,” Ms. Troyer recalls of their contraption, which the couple invented in 1999 to accept delivery of large packages and to keep the parcels safe and dry, no matter how long homeowners were away.

Back then, they were driven by the belief that as Americans ordered more and more merchandise online, particularly bulky computers, the Elephant Trunk would become a must-have item. It might have happened, too, except that while Mr. Farentinos and Ms. Troyer were still tinkering, the flat screen was born. Before the Elephant Trunk could even be tested and brought to market, its main reason for being — microwave-size computer monitors — became obsolete.

You might wonder why Ms. Troyer, 45, and Mr. Farentinos, 43, can giggle about this. Here’s the answer: From the ashes of their failed experiment arose two smaller products — the Oasis and the Oasis Jr. — that have put their company, Architectural Mailboxes, on the map.

Their smallest locking curbside model is available at Costco.com, Target.com, Lowe’s and about half of Home Depot’s 1,900 stores in the United States. To date, the couple estimates that they’ve sold more than 150,000 of their newfangled, secure letter drops, which cost $97 to $258. They expect to sell 50,000 more this year.

This mom-and-pop success story — the owners qualify because they have two daughters — seemed the perfect way for me to kick off this monthly column about summoning creativity to achieve innovation. Click to continue »

Keep an eye out…

Friday, February 19th, 2010

In this Sunday’s New York Times, I begin writing a monthly column called Prototype about innovation and creativity. If you want to hear about the thinking behind the first one, about a Compton couple who invented a better mailbox, Sunday Business Editor Tim O’Brien interviewed me for the Weekend Business podcast that just went online.

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